Author Archive for Karl

Quality Content for Conversion

Tuesday, May 3rd, 2011

Everyone knows that content is king and so everyone is cutting and pasting furiously to get Google’s attention. If you didn’t know that, well, welcome to the party. You’re late… This is all fine and good, but just throwing text on the internet is getting to be like throwing your laundry on top of a mach larger pile of laundry.

Read More→

Social is Just a Buzz Word

Sunday, May 1st, 2011

Social this and social that. Must be pretty important to be social. What social is not is a silver bullet to marketing. Many small businesses get frustrated trying to harness social media themselves because of the tech language. It is hard to understand. What is underneath this techno babble is something very basic to marketing. Getting this concept will help you with your online marketing efforts.

Read More→

Profile Poison

Sunday, February 20th, 2011

It is easy to forget when you sign up to be apart of some social site or meetup group that your profile is public. For the web site owner who has spent many hours marketing their web site, profile pages can be to their detriment for their overall organic search strategy. This is because mature social sites rank high. However can they also be used to help a web site?

Read More→

Comments (0)
Categories : Social Media

Don’t Like Facebook

Monday, January 17th, 2011

Don’t worry, you are not alone. Facebook, while it may be great for getting together with old friends, it is not the right venue for marketing your business. Why? because it is social media not business media. If you managed to collect 300 or even a thousand friends or fans chances are they are hiding you from view because you are posting too much of what they don’t want to see – advertising.

Read More→

Comments (0)

Anti-Social Revolution

Monday, June 14th, 2010

Confused by this social media thing? Don’t worry. You are not alone. Perhaps you think there is something there, but you just don’t get it. Maybe your gut is telling you that it is a waste of time. Maybe there is something more sinister going on than just sharing photos and jokes.

Read More→

GoDaddy – Good for Domains

Thursday, April 29th, 2010

There are many places to register your domain names, but you can’t beat GoDaddy for price and ease of use. They are the largest domain registrar on the internet and are based in Scottsdale Arizona. The GoDaddy website does present some challenges to some users. The user interface is confusing. Not for us veterans of the internet. We appreciate the tools they provide. For the newly initiated, all they have to do is call GoDaddy’s free tech support for help with domain registration or any of their many web products.

However, no company can be good at everything. So, while they are a great digital partner for your domain name needs, they lack proficiency with other common web services.

Read More→

Template Tuning

Wednesday, February 10th, 2010

This is a new term that you may have encountered. If not, it doesn’t hurt to know what it means. Template tuning is a service performed by web graphic specialists to modify an existing template or website. Why is this different from web design?

Read More→

Does Page Size Matter?

Thursday, February 4th, 2010

Over the years as laptop and computer monitor resolutions have increased giving us more detail, a website designed 5 to 8 years ago may appear unusually small. Back in the late 90s it was common to build websites with a page width of 6oo to 700 pixels. The common pixel resolution for the monitors back then was 800 to 1024. So you can see that 700 would take up most of the monitor. Not any more.

Read More→

Another Avatar is Gravatar

Wednesday, January 27th, 2010

What? Yes, I know. I get it all the time. What’s a Gravatar? An avatar is used in social media to place a face with a name, but it is really just a representation of you. Some people take this to extremes by using photos of celebrities or things that they like. Avatars are small images that add personalization to a media post.

Smart social media users will use avatars that are interesting. Interesting enough to click on. It could be art or something sexy. Don’t be surprised if the sexy female avatar is really a dude trying to get traffic to his web site.

Read More→

Comments (0)