Another Avatar is Gravatar

Wednesday, January 27th, 2010

What? Yes, I know. I get it all the time. What’s a Gravatar? An avatar is used in social media to place a face with a name, but it is really just a representation of you. Some people take this to extremes by using photos of celebrities or things that they like. Avatars are small images that add personalization to a media post.

Smart social media users will use avatars that are interesting. Interesting enough to click on. It could be art or something sexy. Don’t be surprised if the sexy female avatar is really a dude trying to get traffic to his web site.

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CMS or Shopping Cart

Monday, January 25th, 2010

As a small business owner, you may be looking at selling products or services on line with your web site. Many web site owners want more control over their website and they do this by renting or installing a CMS (Content Management System). This allows them to add and edit pages through the web browser any where they have a connection. However, CMS may be a weak solution for an online shopping cart.

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Many Webs Make Up Your Web Presence

Monday, January 18th, 2010

We talked about web site modularity a couple years ago and it still holds true today. In fact even more so. The idea that one web site is not enough. It doesn’t mean that you need to create more web sites for the purpose of having more, it means that each site may have a special purpose.

Trying to get all the features in one web site is the stuff of enterprise level development and that can be really expensive. If you are a small (very small) business, you may need to look at your web presence in parts.

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Small Business Can’t Afford to Hire

Friday, January 8th, 2010

As a small business owner, I can tell you that most job seekers offer very little in terms of value to the job market. Just recently I spoke to a manager of a UPS store and our conversation confirmed my opinion of the labor pool. Jobbers just want a place they can call “A Job” and retire. Small businesses work within small margins and simply can’t afford to carry the burden of employees that do not help increase profitability.

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Categories : General

Being Clear Saves Time and Money

Wednesday, January 6th, 2010

Lets’ face it. The web gets more complicated every day. We want to be efficient and save money, but it takes a lot of work to get there. When you communicate with someone to ask a question or to initiate a task you need to articulate. Incomplete sentences and half statements only leave the receiver with a big question… “What”? All this does is prolong the conversation and nothing gets done. At least not immediately.

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Categories : General

It’s 2010 – Time to Get Down to Business

Tuesday, January 5th, 2010

Site Mechanix has just converted it’s website to WordPress. While we use WordPress as the basis of our website, it seems fitting to use the added bonus of a blog as our own pulpit to preach all things internet. We did this because it is simply easier to make quick updates.

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