Social this and social that. Must be pretty important to be social. What social is not is a silver bullet to marketing. Many small businesses get frustrated trying to harness social media themselves because of the tech language. It is hard to understand. What is underneath this techno babble is something very basic to marketing. Getting this concept will help you with your online marketing efforts.
Social is just a buzz word meant to confuse you into spending lots of money. Web marketing is a highly unregulated industry and a sucker is born every minute. Let’s make social easier to understand. We can do that be replacing the concept of social with the concept of doing.
Marketing is the act of doing. So what are we doing? In the information age we are simply putting out information. The doing part consists of typing and looking for places on the web to type information about your company or product offering.
Look for information outlets. These can be more than just social sites like Twitter and Facebook. You can make comments on someone’s blog. You can find a business directory and add yourself there. Write and article and submit it to a dozen different article directories.
Once you train your eyes how to see opportunities on the web for free or inexpensive input the possibilities become endless. And anyone can do this themselves. Really.
If you fight technology and the work ethic, you will be left in cyber dirt. Yes, it is work, lots of work. Understanding that you have to put information out there, anywhere, is half the battle.
Now you know the dirty little secret. So, you could hire a social media company for many thousands of dollars or you could spend your money more wisely. Consider hiring young journalists. These kids love to write and know the internet. Hire them if you do not have the time to do this yourself.
