We talked about web site modularity a couple years ago and it still holds true today. In fact even more so. The idea that one web site is not enough. It doesn’t mean that you need to create more web sites for the purpose of having more, it means that each site may have a special purpose.
Trying to get all the features in one web site is the stuff of enterprise level development and that can be really expensive. If you are a small (very small) business, you may need to look at your web presence in parts.
Many of you have starting using Twitter, Facebook, Blogger and perhaps YouTube as well. You did it because someone told you that you had to Get Social. Not bad advise if these things are part of your business plan and have a special purpose. Each of these social outlets give you the option to customize the “look”, well except for Facebook. If you haven’t done so already, you need to project your brand on all these profile accounts.
I have seen MySpace, YouTube and Blogger used as stand alone web sites. They are however, web sites with a special purpose. Most of this stuff is free. Just look for the customize tab and start experimenting.
Once you have your company logo and colors implemented, look for ways to link them together.
Blogs act as a good hub for all your social web activity because they usually have sidebars that contain special areas to add links. Plus a blog is the closest thing to a regular web site. Here you would link to your Twitter profile, Facebook Profile or Fan Page, YouTube Channel and maybe a MySpace page. Many profile accounts from various social platforms also allow you to create links to other sites, so make sure you have links coming from those places as well.
Since many of these online social accounts are free, don’t limit yourself to just one of each. You might post a couple of more blogs and maybe another YouTube Channel. Just make sure there is a specific purpose for each. For example a YouTube Channel dedicated to “Video Customer Testimonials” and another for “Product Demonstrations”.
Are you selling something? Don’t forget to link to your web store. Your web store may also be a different web site because while your blog doesn’t have the capability of adding items to a cart and online checkout, your web store doesn’t have the blog capability. All we need to do is link everything together and use 3rd party applications to their best benefit.
Since it is too expensive to have video serving, photo galleries, web stores, blogs and tweets all in one web site, it is better to just set up free or low cost sites all around the web. Use 3rd party applications and experiment with them.